Variable Data Printing

VDP enables the mass customization of documents via digital print technology, as opposed to the 'mass-production' of a single document using offset lithography. Instead of producing 30,000 copies of a single document, delivering a single message to 30,000 customers, variable data could print 30,000 unique documents with customized messages for each customer.

VDP can increase ROI 10-15 times over traditional marketing campaigns

Imagine if instead of getting the standard 2-3% response rate, you could get 20-30% without paying 10 times as much! Using data relevant to your customers, we can customize direct mail, web pages, emails, and even video to specific individuals. Speak to your customers about what is important to them; not their neighbors.

Random Trials

Gone are the days of guessing what will resonate with your customers. With variable data, we can help you run randomized trials of marketing campaigns before you release them to a larger audience. VDP campaigns can generate hard data by which to make decisions by. Test different designs, colors, headlines, or anything else. Learn more about Tracking & Results.