What are Mobile Response Codes?

Mobile Response Codes are 2-dimensional bar codes that can be read via applications available on most of today’s smart phones. They most often link to URLs/websites but can also point users to virtual business cards, YouTube videos, maps, images, information on special events; the possibilities are endless.

Get started by downloading a Mobile Response Code app to your phone today.


What can Mobile Response Codes do for my Business?

Mobile Response Codes are the link between your print and digital campaign. By including Mobile Response Codes on printed pieces, you can begin to measure the results of who is responding to your campaign by tracking who is scanning them. The codes can also direct respondents to personalized URLs (PURLs), tailoring your message to each respondent. Scanbuy states in a 2011 report that the popularity of Mobile Response Codes soared amongst consumers in 2011 due to increased awareness of the codes and their uses. Don’t miss out on the opportunity to connect with your customers digitally by integrating Mobile Response Codes into your next campaign!

In the 3rd quarter 2011, 44,000 Mobile Response Codes were generated, accounting for over 400,000 scans, an increase of 39% from 2010) Source: ScanLife Q3 2011 Trend Report, Scanbuy.

 

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